Selling in A Buyer’s Market

It's a buyer's market, but don't give up hope. There are steps you can take to make it easier. But if you’re determined to sell, you need to face the new post-bubble reality of declining home prices.

To sell in the current market, you’ll need to set the price at what you can get, not what you think it is worth. Include both the original listing price and current asking price on your flyers and internet ads. You don’t want potential buyers to think you have irrational expectations of what you can earn for your home.

To negotiate effectively, you need to know the sale prices of comparable homes in your neighborhood. Consider an asking price that’s slightly under the market rate, as the competition is stiff. Or ante up by offering to pay a seller contribution toward the buyer’s closing cost.